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Facebook Needs Zynga But Hard To Justify Stock Price Above $10.20

Zynga is the leader in social gaming and is charging forward in the mobile gaming space by acquiring mobile gaming studios and launching new mobile games on iOS and Android.

We know that almost all of Zynga’s revenues are generated by Facebook, but recently, after Facebook filed its S-1 filing for IPO, it was revealed that Facebook depends on Zynga, too, and in a big way. According to its S-1 filing, Zynga accounted for more than 12% of Facebook’s overall revenue in 2011. Facebook even explicitly listed its dependence on Zynga as a risk factor.

Zynga competes primarily with Electronic Arts, Playdom–which was recently acquired by Disney–and other independent social gaming studios. New games account for over 40% of Zynga’s $10.20 Trefis price estimate. Our price estimate for Zynga accounts for dilution due to stock options and restricted stock, which results in a deflated value.

Check out our complete analysis of Zynga

Facebook’s rising tide lifts all social boats

A lot of companies whose businesses are tied to Facebook saw their stock prices rise following the IPO filing. Zynga, which was trading under $10, its IPO price, since it went public, saw its stock price rise to an all-time high, before settling almost 25% above its IPO price at $12.4.

Since there is a high degree of correlation between Zynga’s revenue and Facebook’s revenue, some analysis of Facebook’s Q4 2011 numbers suggest that Zynga will see significant revenue growth in Q4 2011, much higher than expectations. [1]

New games and foray in online gambling to drive Zynga’s growth

Zynga is currently planning to enter the online gambling market with its Casino social games like Poker and Bingo. We expect a significant revenue boost should Zynga succeed in entering the lucrative online gambling market in the coming years.

Get top investment ideas for profiting in volatile markets in the Free Special Report 5 Guru Best Buy Stocks. Click here to download it now.

Zynga’s other new games like Hidden Chronicles and Scramble with Friends are also expected to attract more and more casual gamers in the coming years, and generate increasing amounts of revenue.

Understand How a Company’s Products Impact its Stock Price at Trefis

Notes:

  1. Did Facebook Just Spill the Beans on Zynga’s Fourth Quarter?, AllThingsD [↩]

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Article source: http://www.forbes.com/sites/greatspeculations/2012/02/06/facebook-nees-zynga-but-hard-to-justify-stock-price-above-10-20/

Ex-Zynga Engineer Tears Into Former Company on Reddit

Somebody claiming to be a former Zynga software engineer took to Reddit over the weekend to bash the social games company for allegedly tailoring games to maximize compulsive playing, cobbling together code haphazardly, treating all but the biggest spending players as “spammers,” and a supposed surfeit of “brogrammers” who play office politics to a startling degree.

A Reddit poster calling himself “mercenary-games” hosted an “IAmA” thread on the site, answering various questions about work life at San Francisco-based Zynga, how the company adjusts its games based on user behavior, and various other things. Claiming to have worked at Zynga for eight months before quitting in disgust about six months ago, mercenary-games posted photos of “in-company swag” and an exit document as evidence of his bona fides.

According to mercenary-games, Zynga is overrun by “brogrammers,” whom he describes as “mostly Silicon Valley/Harvard type douchebags who got into programming … YCombinator drop outs [with] years of experience in managed and web languages, but who have no idea how to setup a build system nor work in native code.”

He also wrote that Zynga caters almost exclusively to what it calls its “Zynga Black” subset of users, the “whales” who have been known to spend more than $10,000 in a game like MafiaWars or FarmVille. Mercenary-games claimed one such user spent $100,000 in MafiaWars 2 over the course of a year.

Here are some more of the allegations the poster made about Zynga:

What creepy stuff went on?

mercenary-games: Spying on players. Getting intimate gaming data, their habits, their networks, and how to effectively monetize given X. Another issue was skewing gameplay for the sake of profit, example: I actually resorted to BAD MATH, to make the case for making a feature more fun. At the end of one sprint, a QA dude was complaining about the drop rate of a specific item being absurdly insane, and therefore UnFun. I looked at the code, and tweaked some values, gave it back to QA guy, and fun was restored. Product Manager overrides this, goes for unfun, yet more profitable version.

What are some of the ‘good things’ that Zynga did?

mercenary-games: An awesome chowhall for food. 2 meals a day. Arcade machines all over the campus. Living in the carcass of the old SEGA building. Brogrammers committing bad XML and pretending to be programmers. (entertainment value) Designers and Artists committing bad XML. (moar entertainment value).

Just how data driven is Zynga? How much do the PMs rely on metrics to craft the games?

mercenary-games: EVERYTHING. I have a hook into every piece of new data and user involved feature. I have to report the data at all times. PMs rely on metrics more for office politics, not science, not game design. Zynga is a marketing company, not a games company.

Why did you pull Word Challenge offline?

mercenary-games: Most likely, if a game released doesn’t match some metric or escalating population, it gets pulled off. Or, they are getting sued. It’s always these two scenarios. They’ve released unstable code for public consumption, REGULARLY.

What was your job title?

mercenary-games: “Software Engineer”. That should have been revised to “ActionScript Content Cruncher” though.

What is your opinion on the tiny tower vs. dream heights?

mercenary-games: Tiny Tower + D Heights is all standard operating procedure here. If you can’t buy em, clone em. Even the core technology for FarmVille (MyMiniLife), was bought. The only “homegrown” codebases at Zynga is MafiaWars2 and maybe Poker, the rest of their tech was just bought from small studios. Look up Dextrose Engine. To me, that’s utterly creepy. They try to choke out the competition by gating all these engines and tech.

What languages did you code in at Zynga?

mercenary-games: PHP, ActionScript, Javascript.

Zynga has not commented on the Reddit thread. The company recently made its initial public offering and last week it was revealed by Facebook in its own IPO filing that Zynga delivered 12 percent of Facebook’s revenues in 2011.

For the top stories in tech, follow us on Twitter at @PCMag.

Article source: http://www.pcmag.com/article2/0,2817,2399908,00.asp?kc=PCRSS03069TX1K0001121

Analyst: Zynga Not 'Growing Like A Hot Internet Company'

CityVille

Cityville was the third most popular game on Facebook last year. Image via Wikipedia

Zynga’s rally fizzled Wednesday, and if you’d listened to Stern Agee’s Arvind Bhatia,  it never would have happened at all.

Bhatia began to question the business model behind the world’s biggest social-games creator even before its public debut last December. Zynga then spent much of January below its IPO price, but now enjoys an average overweight rating after completing a two-day rally where shares rose more than 40% on news that Facebook relies on Zynga for 12% of its revenue.

To many analysts, this solidified Znyga’s position a bit. Bhatia remains very much unconvinced. “I mean, to me, it’s a little bit silly, the way people are chasing the stock,” Bhatia said.

Zynga, which makes games like Farmville and Words with Friends, will release its first quarterly earnings Feb. 14. When Bhatia examines the reports, he’ll particularly focus on one metric: unique payer, a measure of how many people regularly shell out for virtual crops and cattle.

According to Stern Agee estimates, Zynga had only 3,507 unique payers in the fourth quarter, making up just 6.6% of all daily active users. Certainly this number of unique payers will grow—perhaps 200 more by March and less than 1,000 total for all of 2012.

With figures like these, it’s easier to understand Bhatia’s attitude toward Zynga. “Hey, it is growth,” Bhatia says, “but it’s nothing like we’d think,” given the stock’s recent rally. “It’s not growing like a hot Internet company. The valuation doesn’t seem to be reasonable to us.”

Also, many of these unique payers contribute just a couple dollars, meaning some incredibly small percentage of Zynga’s total users drive this revenue stream. Bhatia refers to these players as “the whales,” and with too many of them, Zynga could easily find itself adrift. Unfortunately, Zynga hasn’t released any figures on the quantity of these players or their exact spending habits.

Bhatia will look at Zynga’s daily traffic, too, which was down some 6% in December and up just 2.8% for the year, according to Appdata.com, which tracks Facebook applications’ traffic. If Zynga fails to bring in new users—people possibly more willing to pay—it must turn existing users into payers. Bhatia doubts Zynga could do that on a large scale.

Zynga’s closest rival in the social-gaming market is Electronic Arts. EA’s The Sims Social was the second most popular game on Facebook last year. (Playdom’s Gardens of Time was No. 1, followed by Zynga’s Cityville in No. 3. Zynga also had Nos. 5, 6, and 8.) Zynga’s other competitors include Glu and Activision Blizzard.

Zynga closed down 4.6% at $12.77 Wednesday. It was an off day for all of Wall Street, which saw a historic day Friday. The social media tracking fund, Global X Social Media, fell 2.2% to $14.88.

Article source: http://www.forbes.com/sites/abrambrown/2012/02/06/analyst-zynga-not-growing-like-a-hot-internet-company/

Quick Chat: With Steve Martin

Steve Martin discusses the Grammy Awards, banjo playing and the Stagecoach Festival.

Quick Chat: With Steve Martin

Actor-comedian-musician Steve Martin has won four Grammys over just as many decades — two awards for comedy albums and two for his work as a banjo player. He’s up again for best bluegrass album with his band Steep Canyon Rangers (Martin and band play the Stagecoach Festival in April). The multi-tasking performer shared his Grammy hopes and fears, as well as thoughts about his forthcoming book, “The Ten, Make that Nine, Habits of Very Organized People. Make that Ten. The Tweets of Steve Martin,” with Pop and Hiss.

One more Grammy and you’ll catch up Taylor Swift. Is the prospect of winning another still exciting?

I want to win not only for the glory and the pleasure of defeating the other nominees, but also for the glory and the pleasure of defeating the other nominees.

Do you have an acceptance speech planned?

I don’t, but I do have a copy of Alison Krauss’ acceptance speech for her last 37 wins.

PHOTOS: Grammys 2012: Top nominees

Are you friendly with the other nominees in the bluegrass category?

I have met all of them and liked all of them until now.

Are there banjo “beefs” similar to those in the rap world?

Similar, except we use poison.

Article source: http://latimesblogs.latimes.com/music_blog/2012/02/quick-chat-with-steve-martin.html

John Fleming links to Onion story on Facebook

Rep. John Fleming (R-La.) has deleted his Facebook post linking to an article in The Onion about a fictional Planned Parenthood “Abortionplex.”

In a Facebook status on Friday, Fleming alerted his followers to The Onion’s May 18, 2011 article, “Planned Parenthood Opens $8 Billion Abortionplex” and wrote “More on Planned Parenthood, abortion by the wholesale.” Fleming’s spokesman Doug Sachtleben confirmed to POLITICO the post has since been removed from the congressman’s Facebook page and said the office had no further comment.

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The blog Literally Unbelievable — which posts Facebook statuses from users who think Onion articles are real — picked up Fleming’s status before the congressman removed it from the social networking site. Four users liked the post and eight left comments, with one person writing, “The Onion is satire. How exactly did you get elected?”

The May 2011 Onion article details the opening of a “sprawling abortion facility that will allow the organization to terminate unborn lives with an efficiency never before thought possible.” The fictional Abortionplex includes more than 2,000 rooms dedicated to the procedure, as well as “coffee shops, bars, dozens of restaurants and retail outlets, a three-story nightclub, and a 10-screen multiplex theater — features intended not only to help clients relax, but to foster a sense of community and make abortion more of a social event.”

The Onion’s editor, Joe Randazzo, said the publication is proud to count Fleming as a reader.

“We’re delighted to hear that Rep. Fleming is a regular reader of America’s Finest News Source and doesn’t bother himself with The New York Times, Washington Post, the mediums of television and radio, or any other lesser journalism outlets,” he said in a statement.

Hudson Hongo, the blogger who runs Literally Unbelievable, said a “keen-eyed reader” sent in Fleming’s Facebook status after the Onion re-posted the “Abortionplex” article on Friday in response to the Susan G. Komen controversy. “It seems that Rep. Fleming, like many others, has given the nearly year-old article a second life,” Hongo said.

Hongo added he finds “extremely satisfying to see a politician being made the rube by just the kind of sensationalism (in this case satiric) that they seem so adept at manufacturing these days.”

Article source: http://www.politico.com/news/stories/0212/72507.html

Facebook takes a toll on your mental health

By Stephanie Pappas
LiveScience

Facebook’s initial public offering of stock is likely to make a lot of developers and designers of the site very wealthy. But for many users, frequent Facebooking may not be so beneficial.

According to three new studies, Facebook can be tough on mental health, offering an all-too-alluring medium for social comparison and ill-advised status updates. And while adding a friend on the social networking site can make people feel cheery and connected, having a lot of friends is associated with feeling worse about one’s own life.

The thread running through these findings is not that Facebook itself is harmful, but that it provides a place for people to indulge in self-destructive behavior, such as trumpeting their own weaknesses or comparing their achievements with those of others.

Take status updates. Most people know that their Facebook friends tend to craft these online-wall memos on what they’re up to in a way that puts their lives in the best light, said Mudra Mukesh, a doctoral candidate in marketing at the Instituto de Empresa in Madrid. But when it comes down to actually using the site, reading other people’s status updates still makes Facebookers feel worse. [Facebook's Global Reach (Infographic)]

In research presented earlier this month at the annual meeting of the Society for Personality and Social Psychologists (SPSP) in San Diego, Mukesh and her co-author Dilney Goncalves found that when people think about the last time someone asked to friend them on Facebook, they get a boost in feelings of belonging and social connectedness ­— the kind of feeling that makes people “sing ‘Kumbaya,’” Mukesh told LiveScience.

But once you’ve collected all those friends, viewing their status updates is a downer, Mukesh said. When asked how they felt about their place in life and their achievements, people with lots of Facebook friends gave themselves lower marks if they’d just viewed their friends’ status updates, compared with people who hadn’t recently surfed the site.

For people with just a few friends, viewing status updates wasn’t a problem.

“A small number of friends means a low probability of viewing others showing off,” Mukesh said. For people with lots of friends, though, the Facebook Newsfeed turns into a parade of good news about other people’s live: promotions, engagements, weddings and new babies. Even if someone knows intellectually that people use Facebook to show off, Mukesh said, all of this information can make them feel worse about their own achievements or lack thereof. [10 Technologies That Will Transform Your Life]

(In Mukesh’s study, 354 friends was the cut-off point for when participants started to feel bad about viewing status updates. But that’s not a universal number, she cautioned, just the number that applied given the statistics of her sample.)

In another study presented at the SPSP conference, researchers at the University of Houston surveyed college students and found that time spent on Facebook is linked to depressive symptoms. That doesn’t mean Facebook causes depression, but that depressed feelings and lots of Facebooking tend to go hand in hand, for whatever reason. For young men, the study found, the link seemed to be a tendency to compare oneself with others.

“It appears as if males, when they socially compare themselves on Facebook, they tend to experience depression systems,” study researcher and University of Houston doctoral student Mai-Ly Nguyen told LiveScience.

In this case, Facebook seems to be a new medium for men to compete with one another, Nguyen said. Outside the digital realm, men often compare themselves with one another, she said. It may be that women more often use the site to connect with one another and men to compete with one another.

Some people, however, don’t use their Facebook status updates to pump themselves up. Instead, they complain.

People with low self-esteem view Facebook as a safer place to express themselves than in face-to-face interactions, according to new research published in the March issue of the journal of Psychological Science. All this venting may actually alienate friends.

Researchers led by Amanda Forest of the University of Waterloo in Ontario collected recent status updates from 117 participants who also reported their average time spent on Facebook and answered questions to reveal their self-esteem levels. Some statuses were chipper, such as “[Poster] is lucky to have such terrific friends and is looking forward to a great day tomorrow!” Others wallowed in bad news: “[Poster] is upset b/c her phone got stolen :@.”

Next, the researchers had another group of participants read the status updates and rate how much they liked the person who wrote each. Unsurprisingly, people responded more positively to posters whose updates were positive.

Of course, you’d expect friends to be a little more caring than strangers. So the researchers set up another experiment in which they collected recent status updates from 98 undergraduates and also asked the students to submit the number of likes and number of comments on each.

It turned out that for users with high self-esteem, a negative post garnered more responses than a positive one, presumably because those people’s friends were concerned about the out-of-character update. For users with low self-esteem, though, negative posts seemed to exhaust friends: They got few responses.

“Indeed, [low-self-esteem users'] friends rewarded their posts with more validation and attention the more positive they were, perhaps trying to encourage this atypical behavior,” Forest and her colleagues wrote.

The takeaway of all this work is not to dump your Facebook account — the site has its benefits, some psychological. But researchers suggest being mindful about your online social life, just as most people are about friends in the real world.

“You have to be careful,” said University of Houston psychologist Linda Acitelli, who advised Nguyen on the social comparison study. “I think parents, especially if they have teenage kids, need to be monitoring how much time they spend on Facebook.”

Because Facebook provides more opportunities to peer into others’ lives, it helps to keep Facebook pitfalls in mind, according to the Instituto de Empresa’s Mukesh. She found that reminding people in the moment of what they already know ­— that people brag on Facebook — can ease the self-recriminations that come with hearing about friends’ accomplishments.

“At the end of the day, have more friends, there’s no problem with that. Just be sure to remember that when you start feeling crappy about your life, think about the fact that you have a large number of friends and that increases your probability of viewing more ostentatious information,” Mukesh said. “So, it’s not you, it’s them.”

More from LiveScience: 

More from Vitals: 

Article source: http://vitals.msnbc.msn.com/_news/2012/02/06/10334103-facebook-takes-a-toll-on-your-mental-health

Facebook Ads Expected Soon on Smartphones, Tablets

Get ready for advertising to hit the mobile version of Facebook in early March as the company looks to generate more revenue leading up to its forthcoming initial public offering, according to an online report.

Nearly half of the social network’s 845 million monthly active users log onto Facebook from a mobile device. But Facebook last Wednesday said in its IPO filing that it isn’t making any “meaningful revenue” from its mobile apps or the mobile version of its site. Facebook’s dearth of mobile advertising appears about to change, however, according to the Financial Times.

Sponsored Stories

The first round of ads to hit Facebook on your smartphone and tablet will reportedly be Sponsored Stories, which launched on the desktop version of Facebook in early 2011. Sponsored stories let advertisers pay Facebook to notify you if a friend reports some action that implies endorsement of a product, such as liking Coca-Cola’s brand page, checking in at a retail store, or making plans to visit a local restaurant. Sponsored stories started on the right hand side of your Facebook home page, but the company in December said Sponsored Stories will make the jump to your regular News Feed.

Sponsored Stories will reportedly make another move onto your mobile devices by March, according to the FT. Facebook also hinted in its IPO filing that it is considering such a move. “We believe that we may have potential future monetization opportunities [for Facebook mobile products] such as the inclusion of sponsored stories in users’ mobile News Feeds,” the company says.

When reached for comment by PCWorld, Facebook declined to discuss the FT’s report.

But will users tolerate social ads while on the go? Mobile devices have far less screen real estate than a desktop computer, so sponsored stories are sure to take up more space when they scroll by on your 3.5-inch iPhone screen or even the 5.3-inch display on the new Samsung Galaxy Note.

Beware The Dickbar

Twitter’s short-lived Quick Bar

The challenge for the world’s largest social network will be to ensure its mobile ads aren’t too intrusive for its users while still being a useful channel for advertisers. Twitter tried to extract revenue by pasting sponsored ads into its mobile product in early March 2011 with its “Quick Bar,” a persistent strip of text that displayed a promoted Twitter topic whenever you refreshed your tweet stream. The concept so annoyed users it quickly became known as the “Dickbar,” and Twitter killed the concept soon after.

So far, Facebook has avoided Quick Bar-like user outrage on the desktop version of Sponsored Stories; partly because the stories look like any other newsfeed item except they have a “Sponsored” tag at the bottom of the post. Mobile versions would also likely blend in with the rest of Facebook.

Whether or not Sponsored Stories on mobile devices pay off, you can bet Facebook will be trying other ways to make money off your smartphone in the coming months. A recent report by market research firm Canalys says that in 2011 smartphone shipments overtook those of PCs for the first time. And, as The New York Times points out, mobile phones are more popular than PCs for getting online in emerging markets such as Chile, Venezuela, and Brazil. With such a large and growing mobile audience and profit-hungry investors soon to be watching the company’s bottom line, Facebook can no longer afford to offer ad-free mobile apps. Especially when it will soon have a lot of new stockholders to satisfy.

Connect with Ian Paul (@ianpaul) on Twitter and Google+, and with Today@PCWorld on Twitter for the latest tech news and analysis.

Article source: http://www.pcworld.com/article/249337/facebook_ads_expected_soon_on_smartphones_tablets.html

Holiday Chocolate Chip Cookie Recipe

All times in EST

Low Carb: 8:00 PM

Full Schedule

Article source: http://www.bellaonline.com/articles/art170537.asp

Leaked Zynga Memo Shows That Copying Is Their Form Of Innovating

There are certain gaming companies that I’m not fond of. Two of the things that usually put me off to a company is excessive use of DRM, and the act of buying up companies, just to run the franchises into the ground with constant releases with little innovation. However, when you compare these to the copycat tactics of gaming giant Zynga.

A couple of weeks ago there was an image released  by Nimblebit, creators of the iPhone game Tiny Tower. It was a very sarcastic congratulatory message, which showed off the close similarities between their game and Zynga’s. Now, it would be easy to dismiss this as a simple coincidence, if Zynga didn’t have a track record for this sort of behavior. Ever heard of Farm Town? No? Well, it came out in early 2009, and was later crushed by Farmville, which was nearly identical. You could also look at Mob Wars and Mafia Wars. The list goes on.

Again, some people could say that it’s all just a series of coincidences. However, Forbes got their hands on a leaked memo that Forbes from CEO Mark Pincus didn’t show that this is exactly how they build games. “We don’t need to be first to market. We need to be the best in market.” is one of my favorite lines. The whole memo talks about how they “innovate” by improving on other people’s ideas. I’m sorry Mark, but you aren’t innovating. You’re taking someone else’s idea, and throwing money at it. Then you advertise the shit out of it until the competition is crushed. There is a special place in hell for people that prey on independent game developers.

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Article source: http://gamerfront.net/2012/02/leaked-zynga-memo-shows-that-copying-is-their-form-of-innovating/16300

Ex-Zynga Engineer Tears into Former Company of Reddit

Somebody claiming to be a former Zynga software engineer took to Reddit over the weekend to bash the social games company for allegedly tailoring games to maximize compulsive playing, cobbling together code haphazardly, treating all but the biggest spending players as “spammers,” and a supposed surfeit of “brogrammers” who play office politics to a startling degree.

A Reddit poster calling himself “mercenary-games” hosted an “IAmA” thread on the site, answering various questions about work life at San Francisco-based Zynga, how the company adjusts its games based on user behavior, and various other things. Claiming to have worked at Zynga for eight months before quitting in disgust about six months ago, mercenary-games posted photos of “in-company swag” and an exit document as evidence of his bona fides.

According to mercenary-games, Zynga is overrun by “brogrammers,” whom he describes as “mostly Silicon Valley/Harvard type douchebags who got into programming … YCombinator drop outs [with] years of experience in managed and web languages, but who have no idea how to setup a build system nor work in native code.”

He also wrote that Zynga caters almost exclusively to what it calls its “Zynga Black” subset of users, the “whales” who have been known to spend more than $10,000 in a game like MafiaWars or FarmVille. Mercenary-games claimed one such user spent $100,000 in MafiaWars 2 over the course of a year.

Here are some more of the allegations the poster made about Zynga:

What creepy stuff went on?

mercenary-games: Spying on players. Getting intimate gaming data, their habits, their networks, and how to effectively monetize given X. Another issue was skewing gameplay for the sake of profit, example: I actually resorted to BAD MATH, to make the case for making a feature more fun. At the end of one sprint, a QA dude was complaining about the drop rate of a specific item being absurdly insane, and therefore UnFun. I looked at the code, and tweaked some values, gave it back to QA guy, and fun was restored. Product Manager overrides this, goes for unfun, yet more profitable version.

What are some of the ‘good things’ that Zynga did?

mercenary-games: An awesome chowhall for food. 2 meals a day. Arcade machines all over the campus. Living in the carcass of the old SEGA building. Brogrammers committing bad XML and pretending to be programmers. (entertainment value) Designers and Artists committing bad XML. (moar entertainment value).

Just how data driven is Zynga? How much do the PMs rely on metrics to craft the games?

mercenary-games: EVERYTHING. I have a hook into every piece of new data and user involved feature. I have to report the data at all times. PMs rely on metrics more for office politics, not science, not game design. Zynga is a marketing company, not a games company.

Why did you pull Word Challenge offline?

mercenary-games: Most likely, if a game released doesn’t match some metric or escalating population, it gets pulled off. Or, they are getting sued. It’s always these two scenarios. They’ve released unstable code for public consumption, REGULARLY.

What was your job title?

mercenary-games: “Software Engineer”. That should have been revised to “ActionScript Content Cruncher” though.

What is your opinion on the tiny tower vs. dream heights?

mercenary-games: Tiny Tower + D Heights is all standard operating procedure here. If you can’t buy em, clone em. Even the core technology for FarmVille (MyMiniLife), was bought. The only “homegrown” codebases at Zynga is MafiaWars2 and maybe Poker, the rest of their tech was just bought from small studios. Look up Dextrose Engine. To me, that’s utterly creepy. They try to choke out the competition by gating all these engines and tech.

What languages did you code in at Zynga?

mercenary-games: PHP, ActionScript, Javascript.

Zynga has not commented on the Reddit thread. The company recently made its initial public offering and last week it was revealed by Facebook in its own IPO filing that Zynga delivered 12 percent of Facebook’s revenues in 2011.

For the top stories in tech, follow us on Twitter at @PCMag.

Article source: http://www.pcmag.com/article2/0,2817,2399908,00.asp

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